Protect your child against fatigue and allergies

Dubai, UAE, 10 September 2013 – Grab your back packs as it’s time to get back to school and back to your regular routine. For some, the summer holidays may have provided the ideal time for some do-it-yourself at home chores but for the majority, the hotter months were spent abroad. Locked up homes hold a great number of hazards for parents and their children as the lack of air ventilation makes your home the perfect breeding environment for the smallest of impurities that can cause the biggest of problems.

The Middle East provides the perfect breeding conditions for many impurities due to the extreme temperatures and humidity, poor indoor air quality due to the continuous use of air conditioning, double glazed windows that prevent direct UV sun light penetration (the first known natural disinfectant) and frequent sand storms and surrounding construction dust.


In short, while you were away, your home became a massive breeding hotspot for impurities such as dust mites, bacteria, mold, viruses and other pathogens. One of the biggest breeding places for impurities and micro-organisms is the mattress. A person spends one third of his or her life sleeping which provides a lot of exposure to dust mites, bed bugs, mold and fungi.


“As families return from their summer holiday and children are getting ready to go back to school, it is important for parents to realize the harmful elements that are lingering in their homes. These impurities can affect their children’s ability to focus in school as it can cause fatigue, headaches, sneezing and coughing which may interfere with the child’s ability to focus in class and his or her learning capability,” advised Cecilia Humphreys, Sales and Marketing Manager, The Healthy Home ME.


The latest UAE research (2009) says 40% of children and one third of adults in the UAE suffer from Allergic Rhinitis, a common disease that is influenced by the presence of impurities and micro-organisms. “The lifestyle in the UAE is typical for allergies, sinusitis, hay fever as well as asthma and there are now well-defined areas where dust mites and dander are each the strongest contributors to asthma risk. Indoor allergens, such as dust mites, are also more important in the pathogenesis of allergic airway disease than others,” said Dr. Johannes. C. van Dijk, General Practitioner, Medi Clinic.


Home-grown company, The Healthy Home, specializes and is the only company in the Middle East that can sanitize a mattress. The company uses an innovative, dry and chemical-free deep-cleaning treatment that eliminates dead or alive dust mites, bed bugs, bacteria, mold and fungi and their fragments from any home environment to limit exposure to indoor allergen.


“We strive to create awareness about Indoor Environmental Quality and how it can affect a person’s well-being and health. Furthermore, we aim to educate children and parents on effective ways to improve their indoor well-being and you can find some great tips on our website. We encourage schools and nurseries to get in touch with us in order to sign up for special rates which can be shared with the parents and also used to provide a healthier learning environment for children,” concluded Cecilia.

To book your free demo or to schedule an appointment with your trusted go-to-partner for your indoor deep cleaning and sanitizing call 800 SANITIZE (800 72648493) or visit




  • An average person spends ONE THIRD of his or her life in bed

  • Over 50% of all allergic asthmatics are sensitive to house dust mites - "Asthma Society of Canada"

  • 40% of UAE asthmatics are children - "World Health Organization"

  • One in eight adults in the UAE is asthmatic - "Emirates Respiratory Society"

  • Indoor air pollution can be up to 100 times worse than outdoor pollution - "US Environment Protection Agency (EPA)"

  • Dust mite excrement contains the chemical Guanine which is the second leading allergen source of all allergies and asthmas

  • Dust mites excrete twice their body weight per day

  • A gram (about a half teaspoon) of dust contains as many as 1,000 dust mites and 250,000 allergenic dust mite fecal pellets

  • If you often wake up with congestion, a runny nose, watery eyes, itching, or sneezing, then you are probably allergic to dust mites

  • Dust mite populations increase rapidly. Each egg-laying female can increase the population by 25 or 30 new mites per week

  • Dust mites "poop" about 20 times a day in the mattress

  • The weight of the average mattress doubles after ten years due to dust mite infestation, and the weight of the average pillow increases 10% each year

  • It is recommended that the mattress be sanitized at least twice a year, or every three months in case of any allergy sufferer in the household

  • Dust mite populations peak during hot and humid environment